Water Resources North approached us for support in the development of an updated Water Resources Management Plan (WRMP). The scope included assessing customers’ and stakeholders’ views of what a best value plan would look like, identifying drivers of investment, and determining how these factors should be prioritised to ensure a lasting supply of water in the future.
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Donna Hildreth, Customer Insight Manager, Yorkshire Water
A number of our core qualitative techniques were employed via focus groups, questionnaires, and educational videos which were professionally filmed and produced by Turquoise. The combination of these methods allowed for enhanced understanding of the topic and encouraged deeper exploration, yielding greater insights.
This approach was used simultaneously with our unique Triple Nexus Model, enabling Water Resources North to achieve a thorough and robust understanding of customer sentiment and behaviour.
Turquoise delivered insights that helped WReN enhance its WRMP by focusing on leakage reduction and water efficiency, improving water supply reliability and sustainability.
The research also highlighted opportunities for cost-effective water trading, enabling WReN to reduce customer bills while supporting environmental goals, ultimately boosting service value and customer satisfaction.
Our water industry approach
Whether we are helping water companies understand and predict customer behaviour, driving smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results for the water industry.
Know what water consumers think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence customer feelings and behaviours.
Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.
Our unique model allows water companies to accurately predict market and customer behaviour, helping to power genuinely forward-thinking strategy and decision making.
