When Co-Operative Financial Services were looking to develop a compelling credit card proposition, and discover the perfect credit customer, they came to Turquoise for the market research. They tasked us with helping them position their offering to encourage optimum credit card behaviour among both existing and potential customers.
After an informative discovery session with the bank, we decided upon a qualitative approach consisting of developmental workshops with both customers and competitors. Customers were segmented on the basis of their attitude towards credit cards and debt, and we incorporated our unique profiling tool, System DNA into the research.
The research highlighted perceptions of the credit card customers and credit card providers within the marketplace and the impact that the economic climate was having on usage. We were able gain valuable insights for the Co-Op into the management of consumer levels of debt and credit card use.
The customer segmentation and insight gained enabled the Co-Op to affect behaviours around credit card spending and optimise their offering.
Our unique approach
Whether we are helping finance companies understand and predict customer behaviour, powering smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results for the whole industry.
Know what consumers think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence customer feelings and behaviours.
Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.
Our unique model allows organisations to accurately predict market and customer behaviour, helping to power genuinely forward-thinking strategy and decision making.
