Company news

18th December 2025

A Hidden Workforce: Over 100,000 Professionals Supporting Young Minds Across the UK

The size and shape of the UK mental health workforce has long been difficult to define. While data exists for individual sectors, there has been no clear view of the wider landscape that includes the NHS, education, social care, youth services, and the voluntary sector. Existing information is often fragmented and inconsistent and covers only parts of the workforce. That picture has now been brought together following a study commissioned by Anna Freud, a pioneering mental health charity, focused on transforming care for children and young people. Turquoise was appointed to deliver the research with the aim of assessing the overall mental health professional market in the UK.

Drawing on our experience of large-scale public-sector research, Turquoise carried out an extensive programme of desk-based analysis, reviewing the most recent data across all four UK nations. Using official workforce publications, sector reports and national statistics, the team brought together information across settings while ensuring that overlap was removed and that figures were aligned. The analysis included NHS services, schools and colleges, social care, youth and community provision and the voluntary sector.

Alongside this, an online study with over 400 respondents provided further insight into workforce behaviours, needs and perceptions. Together, the work produced a comprehensive picture of the people who support mental health across the UK. The study found that the workforce is in excess of 200,000 professionals with over 100,000 specifically supporting children and young people. The findings highlight differences between nations and service types as well as areas of pressure and future workforce growth.

These insights provide Anna Freud with a strong evidence base to inform how they support mental health professionals in their work with young people and families.

"

Turquoise worked with us like an extension of our team. We especially appreciated that they offered expertise and data driven advice when we needed it but also understood and supported us when decisions needed to be strategic and values led.

Hannah Harrison, Head of Product, Anna Freud

The research comes at an important moment. NHS England reports that one in five children and young people now has a probable mental health disorder. The need for a coordinated and well resourced workforce across all parts of the system continues to grow.

At Turquoise, we are proud to have contributed to work that brings clarity to an essential yet often unseen workforce. Our research underscores the commitment of thousands of professionals working to support people’s mental wellbeing and provides a foundation for building a more connected and sustainable system of care.

Market research journal

Our collection of research insight, news and thoughts

A Hidden Workforce: Over 100,000 Professionals Supporting Young Minds Across the UK

Turquoise won the Landscape Institute award for climate change research with National Trust.

Building for the Future: New Associate Directors at Turquoise

Turquoise won the Landscape Institute award for climate change research with National Trust.

HEIST 2024 Award for Turquoise partner UEL

Turquoise won the Landscape Institute award for climate change research with National Trust.

Record levels of demand for private healthcare

The new normal highlights increasing inequality, with more opting for private healthcare.

Utilities customer satisfaction rock bottom

Market research shows UK utilities have record-low customer satisfaction and rank least friendly.

The missing ingredient for higher education

The higher education sector has faced rapid changes, including hybrid learning and global competition.

Understanding Gen Z through market research

Born mid-1990s to early 2010s, Gen Z is reshaping consumer trends and workforces.

UK renewable energy generates its trillionth kWh

Changes in the way we generate energy have recently come into sharp focus.

Charities affected by the cost of living crisis

The cost-of-living crisis hinders UK households' ability to afford essentials, donations.

Turquoise wins the Landscape Institute Award

Turquoise won the Landscape Institute award for climate change research with National Trust.

Turquoise conducts UK's first Death Literacy Index

Turquoise won the Landscape Institute award for climate change research with National Trust.

Strategies for international market research success

Product success depends on thorough market research, especially in international markets.

Harnessing colour psychology in branding

Colour is crucial in branding design, requiring alignment with business strategy.

Burning issues and trends in higher education

2020-2021 disrupted education, with 2022 bringing new but equally daunting challenges.

Challenging times in the charities sector

Charities face ongoing struggles post-2020, unlike other sectors recovering from disruptions.

Electricity policy – the road to net zero

The UK's 2050 net-zero pledge requires major policy changes and lifestyle shifts.

This year’s hot topics in the water industry

The UK water industry faces ongoing challenges with scarcity, demand, and aging infrastructure.

How to make your customers’ choices easier

We make thousands of daily decisions, ranging from trivial choices to life-changing ones.

Transforming the oil and gas sector

The oil and gas sector faces major transformation, with geopolitical events driving price hikes.

Sustainability forefront in fleet management

A holistic sustainability approach outperforms piecemeal efforts, despite conflicting priorities.

Higher education using research to stay relevant

Higher education is evolving, with increasing global enrolment in various learning formats.

How to get the most out of your market research

Ongoing market research is crucial for achieving business growth, new markets, and success.

Essential market research basics for your startup

Entrepreneurship is booming, but poor planning causes one-third of businesses to fail.

Turquoise conducts pharma segmentation workshop

Turquoise won the Landscape Institute award for climate change research with National Trust.

Turquoise now preferred supplier for National Trust

Turquoise won the Landscape Institute award for climate change research with National Trust.

a nuclear power plant

Turquoise signs 8 year research contract with HPC

Turquoise won the Landscape Institute award for climate change research with National Trust.

a woman at a laptop

10 key benefits of market research

Entrepreneurship is booming, but poor planning causes one-third of businesses to fail.