Company news
24th October 2019
Turquoise was asked by a leading pharmaceutical trader, Phoenix Group to provide segmentation training and expertise to representatives from 27 European markets at their Head Quarters in Mannheim, Germany.
A two-day segmentation workshop covered sessions on how to reach new members and how to increase engagement and spend.
Turquoise segmentation specialist, Frank Paxton took the group through an excel exercise demonstrating useful tips they could replicate, including how to identify and prepare variables that would be key in a successful segmentation. Mark Harvey demonstrated how to optimise communications using Turquoise’ propriety System DNA tool.
Feedback from the client was that the workshop served to both equip and encourage representatives from each market to start on the journey of producing their own database segmentation.
Market research journal
Turquoise won the Landscape Institute award for climate change research with National Trust.
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Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
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We make thousands of daily decisions, ranging from trivial choices to life-changing ones.
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Higher education is evolving, with increasing global enrolment in various learning formats.
Ongoing market research is crucial for achieving business growth, new markets, and success.
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Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Entrepreneurship is booming, but poor planning causes one-third of businesses to fail.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
The higher education sector has faced rapid changes, including hybrid learning and global competition.
2020-2021 disrupted education, with 2022 bringing new but equally daunting challenges.
Higher education is evolving, with increasing global enrolment in various learning formats.
Born mid-1990s to early 2010s, Gen Z is reshaping consumer trends and workforces.
Product success depends on thorough market research, especially in international markets.
Colour is crucial in branding design, requiring alignment with business strategy.
We make thousands of daily decisions, ranging from trivial choices to life-changing ones.
Ongoing market research is crucial for achieving business growth, new markets, and success.
Entrepreneurship is booming, but poor planning causes one-third of businesses to fail.
Entrepreneurship is booming, but poor planning causes one-third of businesses to fail.
Market research shows UK utilities have record-low customer satisfaction and rank least friendly.
Changes in the way we generate energy have recently come into sharp focus.
The UK's 2050 net-zero pledge requires major policy changes and lifestyle shifts.
The UK water industry faces ongoing challenges with scarcity, demand, and aging infrastructure.
The oil and gas sector faces major transformation, with geopolitical events driving price hikes.