Company news

24th October 2019

Turquoise conducts pharmaceutical segmentation workshop

Turquoise was asked by a leading pharmaceutical trader, Phoenix Group to provide segmentation training and expertise to representatives from 27 European markets at their Head Quarters in Mannheim, Germany.

A two-day segmentation workshop covered sessions on how to reach new members and how to increase engagement and spend.

Impact

Turquoise segmentation specialist, Frank Paxton took the group through an excel exercise demonstrating useful tips they could replicate, including how to identify and prepare variables that would be key in a successful segmentation. Mark Harvey demonstrated how to optimise communications using Turquoise’ propriety System DNA tool.

Feedback from the client was that the workshop served to both equip and encourage representatives from each market to start on the journey of producing their own database segmentation.

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