By turning data into achievements and adding new evidence to a growing collection of industry knowledge, UEL has seen improvements in scores and invites feedback on their messaging.

Year after year this has painted a picture of what works, how the market is changing, and what people want to see moving forward. The success of UELs’ project highlights the importance of market research in Higher Education, not only as a tool for better understanding your stakeholders and measuring brand awareness, but also as an opportunity to adapt existing strategies, or create entirely new ones.