Company news

11th January 2026

Turquoise meeting and exceeding MR industry trends

Market research doesn’t stand still, and neither do the people taking part in it. As behaviours, technologies and expectations evolve, so does the way we design, deliver and analyse research.

At Turquoise, staying close to industry trends isn’t about novelty, it’s about making research easier to take part in, richer in insight, and more useful for our clients.

Here’s how that shows up in practice:

Mobile-friendly

Most people now engage with surveys on their phones, often in short bursts. Our surveys are fully mobile-compatible and designed to work seamlessly on smaller screens, wherever respondents are.

QR codes for real-world access

From on-site research to public spaces, QR codes remove friction and allow people to take part instantly, bridging the gap between physical and digital touchpoints.

Quick and respectful

We actively edit surveys to be as short as possible while still meeting research objectives. That means better completion rates, better data quality, and a better experience for respondents.

A more conversational tone

Research doesn’t need to sound like a questionnaire. Using clear, human language helps respondents engage more naturally and gives us more honest, considered answers in return.

Embedded media

Where appropriate, we integrate images, video links and stimulus materials directly into surveys, creating context-rich tasks that reflect how people actually experience brands, services and environments.

AI-supported fieldwork testing

AI tools help us stress-test surveys before they go live, optimising structure, identifying potential issues, and benchmarking against existing data to improve reliability and efficiency.

Web communities for deeper insight

Online communities allow us to move beyond one-off responses, encouraging discussion, reflection and interaction. They’re particularly powerful for qualitative exploration and ongoing insight generation.

Live dashboards

Clients can view data in real time through interactive dashboards, supporting faster decision-making and greater transparency throughout the project lifecycle.

Sustainability built in

Paperless surveys and reduced travel don’t just streamline delivery – they also help lower emissions and environmental impact, aligning research practice with wider sustainability goals.

For us, modern research isn’t about adopting every new tool. It’s about choosing the right ones to create insight that’s robust, relevant and grounded in real human behaviour.

Because when research fits into people’s lives, the insights are stronger for everyone.

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