Company news
11th January 2026
Market research doesn’t stand still, and neither do the people taking part in it. As behaviours, technologies and expectations evolve, so does the way we design, deliver and analyse research.
At Turquoise, staying close to industry trends isn’t about novelty, it’s about making research easier to take part in, richer in insight, and more useful for our clients.
Here’s how that shows up in practice:
Most people now engage with surveys on their phones, often in short bursts. Our surveys are fully mobile-compatible and designed to work seamlessly on smaller screens, wherever respondents are.
From on-site research to public spaces, QR codes remove friction and allow people to take part instantly, bridging the gap between physical and digital touchpoints.
We actively edit surveys to be as short as possible while still meeting research objectives. That means better completion rates, better data quality, and a better experience for respondents.
Research doesn’t need to sound like a questionnaire. Using clear, human language helps respondents engage more naturally and gives us more honest, considered answers in return.
Where appropriate, we integrate images, video links and stimulus materials directly into surveys, creating context-rich tasks that reflect how people actually experience brands, services and environments.
AI tools help us stress-test surveys before they go live, optimising structure, identifying potential issues, and benchmarking against existing data to improve reliability and efficiency.
Online communities allow us to move beyond one-off responses, encouraging discussion, reflection and interaction. They’re particularly powerful for qualitative exploration and ongoing insight generation.
Clients can view data in real time through interactive dashboards, supporting faster decision-making and greater transparency throughout the project lifecycle.
Paperless surveys and reduced travel don’t just streamline delivery – they also help lower emissions and environmental impact, aligning research practice with wider sustainability goals.
For us, modern research isn’t about adopting every new tool. It’s about choosing the right ones to create insight that’s robust, relevant and grounded in real human behaviour.
Because when research fits into people’s lives, the insights are stronger for everyone.
Market research journal
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
The new normal highlights increasing inequality, with more opting for private healthcare.
Market research shows UK utilities have record-low customer satisfaction and rank least friendly.
The higher education sector has faced rapid changes, including hybrid learning and global competition.
Born mid-1990s to early 2010s, Gen Z is reshaping consumer trends and workforces.
Changes in the way we generate energy have recently come into sharp focus.
The cost-of-living crisis hinders UK households' ability to afford essentials, donations.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Product success depends on thorough market research, especially in international markets.
Colour is crucial in branding design, requiring alignment with business strategy.
2020-2021 disrupted education, with 2022 bringing new but equally daunting challenges.
Charities face ongoing struggles post-2020, unlike other sectors recovering from disruptions.
The UK's 2050 net-zero pledge requires major policy changes and lifestyle shifts.
The UK water industry faces ongoing challenges with scarcity, demand, and aging infrastructure.
We make thousands of daily decisions, ranging from trivial choices to life-changing ones.
The oil and gas sector faces major transformation, with geopolitical events driving price hikes.
A holistic sustainability approach outperforms piecemeal efforts, despite conflicting priorities.
Higher education is evolving, with increasing global enrolment in various learning formats.
Ongoing market research is crucial for achieving business growth, new markets, and success.
Entrepreneurship is booming, but poor planning causes one-third of businesses to fail.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Entrepreneurship is booming, but poor planning causes one-third of businesses to fail.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
The higher education sector has faced rapid changes, including hybrid learning and global competition.
2020-2021 disrupted education, with 2022 bringing new but equally daunting challenges.
Higher education is evolving, with increasing global enrolment in various learning formats.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Turquoise won the Landscape Institute award for climate change research with National Trust.
Born mid-1990s to early 2010s, Gen Z is reshaping consumer trends and workforces.
Product success depends on thorough market research, especially in international markets.
Colour is crucial in branding design, requiring alignment with business strategy.
We make thousands of daily decisions, ranging from trivial choices to life-changing ones.
Ongoing market research is crucial for achieving business growth, new markets, and success.
Entrepreneurship is booming, but poor planning causes one-third of businesses to fail.
Entrepreneurship is booming, but poor planning causes one-third of businesses to fail.
Market research shows UK utilities have record-low customer satisfaction and rank least friendly.
Changes in the way we generate energy have recently come into sharp focus.
The UK's 2050 net-zero pledge requires major policy changes and lifestyle shifts.
The UK water industry faces ongoing challenges with scarcity, demand, and aging infrastructure.
The oil and gas sector faces major transformation, with geopolitical events driving price hikes.