Middlesex University offers a range of food and drink outlets on campus. They aim to serve as many students as possible but required a deeper understanding of their perceptions in order to tailor their catering options appropriately. The university approached Turquoise to conduct research into the perceptions of their customers in order to understand what drives their decisions to purchase food and drink on campus.
Turquoise worked with Middlesex University to design the questionnaire and we scripted and hosted it using our survey software. The questionnaire survey link was distributed by Middlesex University on campus and at various events across a six month period.
With the research highlighting that students are seeking better value from the food and drink on campus and are willing to go elsewhere Middlesex knew they had to review their on site offering. We were able to highlight what students are seeking from the onsite catering offering which included greater international variety and more healthy options.
Equally a knowledge gap was identified with many not aware of what is available to them in terms of catering therefore Middlesex were able to address this with improved communication/marketing of the food choices available.
Our unique approach
Whether we are helping the higher eduction sector understand and predict human behaviour, powering smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results.
Know what individuals think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence feelings and behaviours.
Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.
Our unique model allows organisations to accurately predict industry and human behaviour, helping to power genuinely forward-thinking strategy and decision making.
At Turquoise, our team of expert market research analysts are on-hand to conduct the fieldwork, interpret raw data, gain meaningful insights and provide actionable guidance to help your business thrive. Get in touch today and let's talk.
