University of Sussex Degree Apprenticeships Research
The University of Sussex commissioned Turquoise to support the development and promotion of its growing degree apprenticeship portfolio.
The University of Sussex commissioned Turquoise to support the development and promotion of its growing degree apprenticeship portfolio.
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Melanie Dumelow, Apprenticeship Marketing Manager
We combined large-scale online surveys with employers and upskillers (nearly 1,000 respondents) with qualitative depth interviews, ensuring both business and end-user perspectives were captured. This dual approach uncovered levels of awareness, motivations, barriers, and the most effective channels and messages for engagement.
The research revealed strong employer support for degree apprenticeships as a way to address skills gaps and build future talent but also highlighted significant awareness gaps among learners. Messaging tests showed that clear, simple propositions were most effective, while both groups identified barriers that can be addressed in future communications.
The findings are now shaping the University of Sussex’s targeting and marketing strategy, guiding new programme development, and informing how recommendations are embedded across teams. According to university feedback, the insights will also support employer partnerships and strengthen recruitment for years to come.
Our unique approach
Whether we are helping higher education organisations understand and predict student behaviour, powering smarter data-driven strategy, or driving organisational change, our unique model helps deliver scientifically superior results.
Know what students and other stakeholders think, better than they know themselves. Our model uniquely unearths subconscious psychological factors that influence feelings and behaviours.
Our model validates deeper methodological and contextual factors behind the data, not just the data itself, which helps uncover truly relevant insight while minimising noise.
Our unique model allows higher eduction organisations to accurately predict industry and student behaviour, helping to power genuinely forward-thinking strategy and decision making.
At Turquoise, our team of expert market research analysts are on-hand to conduct the fieldwork, interpret raw data, gain meaningful insights and provide actionable guidance to help your business thrive. Get in touch today and let's talk.
